In a recent post on their website, EA has made it absolutely clear that it will not tolerate players who have perpetuated EA Gate through acquiring the rare FC 25 Coins cards "nefariously," saying that accounts found to have done so will be banned permanently. EA has made it known that it does not condone this behavior, calling it "unacceptable" and adding that this illicit practice runs counter to the integrity of the game as well as being a violation of the end user license agreement.
The conglomerate has made this announcement as part of its own investigation to see which employee at EA is responsible for the FC controversy. So far, it appears that only a handful of people may have been involved in it, however EA has said it will take action against whoever masterminded it and will remove any of the items from the FC 25 Ultimate Team system.
The items being sold are part of FC Ultimate Team and are rare items which can include Icon cards or Team of the Year cards. Normally, these items should only be obtained through random loot drops, something which is often negatively associated with EA's gaming practices. If people are selling these rare cards, it means they can bypass the loot system in a kind of FC -based black market where they can pay upwards of thousands of dollars for them.
It looks as though EA is really trying to crack down on what's been happening by looking to catch and punish players and staff who were involved. Despite this, the company says it understands that this is not tarring fans with the same brush, and that it knows this is equally frustrating for those who do play the game legitimately. FC 25 is just one of many soccer games that have become huge successes over the decades, making the franchise one of the most popular sports titles in the world, and subsequently has helped EA's sales grow recently. It's hardly surprising then that EA doesn't want this scandal to mar its reputation, even if that reputation can be shaky at the best of times.
EA is no stranger to controversy. Players and critics often have a bone to pick with the way the company makes and manages its cheap EA FC Coins games. Most fans can probably remember the controversy that stirred up around Star Wars: Battlefront 2 when everyone found out that EA had plans to put lootboxes in the game in a way that ran the risk of shifting in-game power into the hands of players who spent more money on the game.
